Search engines are not only looking for what you say about your brand but also what other people are saying about your brand. Nearly half of consumers research products on search engines. Product ratings and reviews from customers deeply impact search engine rankings, and search engines are placing more importance than ever on what customers have to say more than ever before. Below are some of the key SEO benefits of ratings and reviews.
Keep Content Fresh
Reviews, ratings, and Q&A are forms of user-generated content (UGC). For your brand, this means that your customers are creating content for you! Since reviews are regularly submitted, your website content is constantly being refreshed, giving search engines new content to crawl. The time you need to dedicate to developing new content is reduced; your loyal customers are doing it for you in a low-effort, high-impact way!
Create Long-Tail Keywords
Long-tail keywords are specific phrases with low search competition. It’s easier to rank high for specific long-tail keywords, but it’s harder to know which long-tail keywords are most relevant. Reviews help you to see how customers are talking about your brand and wording their feedback. You can then take those common phrases and integrate the keywords into your SEO strategy.
Create SEO Attributes
Attributes like titles, keywords, and links help to optimize a website for search engines. By submitting reviews, your customers create those keywords and links for you. This helps to build and shape your SEO structure with minimal effort from your end.
Content written by customers gives legitimacy to a website and earns you “SEO credibility” with search engines. Ratings and reviews help you to rank higher, stand out in search results, and increase quality website traffic. Let ratings and reviews help you get to the top of search results.
Customers are looking for social proof when they shop online, and they want the ability to “try before they buy.” Ratings and reviews allow them to do just that, giving them the confidence to make a purchase. To learn more about how integrating ratings and reviews on your site can help you increase conversions by up to 190%, schedule a demo today and get started.
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