Most retailers know the benefits of having ratings and reviews on your eCommerce site. (And if you don’t, here’s a hint.) But with multiple options...
93% of online shoppers consult product reviews when making a purchase decision and actually trust those reviews more than a personal recommendation. Reviews are valuable...
Myth: Negative reviews hurt your business. False! Actually, if handled correctly, negative reviews can benefit your business. First, negative reviews provide legitimacy to the other user-generated content...
Customer experience is a main driver of modern retail strategy. As technology evolves and the eCommerce space continues to change, customers expect better experiences in...
Trust is everything when it comes to your customers. Gaining your customers’ trust is a natural part of retail in a brick-and-mortar store, but there’s...
Asking your customers for reviews can be tricky. How should I ask? What details should I ask for? Many factors play into this process, but there is...
Holiday shopping is just around the corner. You’ve made your holiday marketing plan and checked it twice—nixed those strategies that were naughty and kept the ones that...
With Halloween right around the corner, it’s time to acknowledge how scary fake reviews can be for your eCommerce business. You know those reviews that are so...
A negative customer review can be a tough pill to swallow. It’s never easy to hear feedback that’s critical or unflattering; and when someone says something negative about your brand, it’s natural to feel defensive. However,...
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