They say, for retailers, the holiday season begins in July. It takes about 5 months for brick-and-mortar and eCommerce businesses alike to prepare for the influx of orders from the holiday sales and gifting season. Cyber week, the period from Thanksgiving Day through Cyber Monday, brought in $44.2 billion in 2025. But how is your customer experience affected by the holidays? And how can you keep the holiday rush from affecting the quality of your customer experience?
Optimize your site for mobile
This doesn’t apply to just the holidays. Smartphones are used in the majority of total US retail sales. For customers looking to avoid the crowds at malls and brick and mortar stores, mobile shopping is extremely appealing.
Leverage user-generated content
UGC is a powerful tool for connecting brands and consumers. Consumers appreciate the opportunity to picture items in their own lives before purchasing, whether through user-uploaded photos or product reviews. There are plenty of ways to utilize UGC during the holidays. A social media campaign with a dedicated hashtag or post-purchase emails requesting reviews (your customers are already in a giving mood!) provide additional customer touchpoints to get great content and connect with consumers.
Boost your loyalty program
Help your customers feel valued during the holiday season by sending little gifts through email or even snail mail. A coupon, a thank you note for leaving a review, or a holiday card are great ways to connect with consumers and give them something in return for their loyalty. Additionally, reward shopping during the holiday season with bonus loyalty points. Extra deals for loyalty program members can be a great way to boost engagement and loyalty.
Implement BOPIS
Buy online pick up in store is a feature that many customers have now come to expect. The added convenience for customers makes it a worthwhile addition to your site, not to mention the advantage in inventory fulfillment and faster delivery times. Getting products to customers faster is especially crucial during the holidays when orders are time sensitive.
The months leading up to the holiday season are an important time for retailers to optimize their sites and prepare for increased web traffic at the end of the year. Don’t miss out on this opportunity to improve your customer experience.
With Revere, you can highlight reviews from verified purchasers and responses from team members, as well as include customer submitted images, giving customers the confidence to purchase, and you have full control over your review display, so your reviews will integrate seamlessly with your site’s branding. Schedule a demo today to learn more about how Revere’s UGC platform can help you grow.
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