“Numbers don’t lie.” We’ve heard it before, but is your eCommerce team tracking all the numbers they should be? Evaluating the success of your eCommerce...
Not only is the holiday season abundant with sales and promotions that drive traffic to your site, but it also provides endless opportunities to engage...
Myth: Negative reviews hurt your business. False! Actually, if handled correctly, negative reviews can benefit your business. First, negative reviews provide legitimacy to the other user-generated content...
They say, for retailers, the holiday season begins in July. It takes about 5 months for brick-and-mortar and eCommerce businesses alike to prepare for the...
Open communication is an important part of building trust with consumers. When consumers trust a brand, they are more likely to become loyal brand advocates....
Marketers spend most of their day talking about their brand, writing about their brand, or brainstorming new ways to share their brand with the world....
Customer experience is a main driver of modern retail strategy. As technology evolves and the eCommerce space continues to change, customers expect better experiences in...
The omnichannel customer experience is an elusive goal that retailers have been chasing for years. The idea behind omnichannel is that by seamlessly connecting the customer journey between...
We’ve written before about how to handle negative reviews effectively. But did you know that negative reviews can actually be a positive thing, and even necessary for a...
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