User-generated content is a valuable tool in your eCommerce strategy. From strengthening customer engagement and brand loyalty to driving conversions and reducing returns, UGC can be a game changer for your online store.
The following checklist will help you get started with implementing UGC in your eCommerce strategy:
- Incorporate low-friction ratings
The best way to encourage customers to leave feedback on your product pages is to make it easy for them. For example, Revere’s unique Heartbeat feature provides a low-friction way to capture customer feedback. Customers can “heart” products without having to log in or create an account, providing social proof for other shoppers. - Implement robust reviews
Incorporating reviews on your product pages boost conversions and drive revenue, but not all review features are built the same. Including the ability for users to upload images or videos along with their reviews helps provide further social proof for shoppers. When other shoppers can envision a product in their own lives, they’re more likely to make a purchase. Revere also allows brands to customize their reviews down to the stars to fit their unique branding. - Offer Question & Answer
55% of shoppers will abandon their cart if they can’t find a quick answer to a question. Incorporating Q&A on your site is a low-lift way to engage potential shoppers, ensure customers feel heard, and provide important context to turn browsers into customers. - Leverage advanced moderation
With any user-uploaded content on your site, you need a way to moderate it before it goes live. Reviews, Q&A, and any accompanying images should all be surfaced to your customer service or eCommerce team before being published. By default, Revere includes advanced moderation tools to keep your brand story and your content fully in your control. - Rely on reporting
Before you implement new UGC efforts, it’s critical to have a way to track the UGC initiatives on your site to know what’s working. With Revere’s reporting intelligence, your eCommerce team can easily monitor UGC and see which features are influencing your bottom line. - Create an omnichannel experience
UGC should not just be a standalone feature on your eCommerce site. Rather, it should be strategically incorporated into your marketing strategy to build trust, show authenticity, and strengthen loyalty throughout the customer journey. Promote UGC in social posts, highlight it on PDPs, and share it in marketing emails.
How to Get Started
If you are not already leveraging UGC in your marketing strategy, now is the time to start. Revere helps retailers build trust, improve conversions, and grow customer loyalty through authentic user-generated content. The platform makes it easy to collect verified reviews, images, and Q&A, all managed from a single interface. With customizable layouts, flexible workflows, and automatic escalation for customer service issues, Revere empowers teams to curate meaningful feedback while reducing manual effort. Request a demo today.
