Product reviews are critical for online businesses. Customers expect to see product reviews, so it is essential that they be a natural part of your website. Often, implementing and collecting product reviews ends up at the bottom of company’s sales strategy. Companies struggle to see the ROI for product reviews because they don’t view it as a direct driver of revenue.
In reality, reviews are one of the easiest ways to help your business grow. Customers trust other customers. 93% of customers read online reviews before making a purchase, and if a business has more than nine current reviews, they earn 52% more revenue than the average. Start collecting more reviews by following these four, easy strategies.
1. Just Ask
While your brand and products are still top of mind (but not before the customer has had a chance to try out the product), send post-purchase emails to customers to request reviews. Revere can automate this process, making it easy to collect feedback. Every customer has an opinion; just ask for it.
2. Make it User-Friendly
Customers are willing to give their opinion; they just don’t want to waste time on a complicated process. By giving your customers a user-friendly way to share their thoughts, your company will see an increase in responses. A mobile-friendly interface to submit reviews is a great way to generate a response while your customers are on the go. Giving your customer the ability to review your product from their handheld device gives them the control to respond whenever and wherever they want.
3. Provide an Incentive
Customers love a discount. Incentivize your customers to submit a product review with a coupon to come back and shop on your website. It’s a win-win; your customers are rewarded for sharing their thoughts, and you’ll increase your review count and drive conversions.
4. Always Say Thank You
A thank you can go a long way, especially in an online business. Not having the opportunity for a face-to-face interaction detracts from the personal experience a company can provide for their customers. 89% of consumers are likely to choose a business that replies to all reviews, a 102% higher rate than businesses that do not respond to reviews. Sending an email or simply replying to a review goes a long way to new or loyal customers.
The customer decision-making process can be long and complicated, but reviews elevate brand credibility and help a customer make an informed purchase decision. Your customers are willing to share their feedback and opinions if you make it an easy, rewarding, and positive experience.
With Revere, you can highlight reviews from verified purchasers and responses from team members, as well as include customer submitted images, giving customers the confidence to purchase. You also have full control over your review display, so your reviews will integrate seamlessly with your site’s branding. Schedule a demo today to learn more about how Revere’s ratings and reviews platform can help you grow.
Follow us on Facebook, Instagram, LinkedIn, and X to keep in touch!
