Open communication is an important part of building trust with consumers. When consumers trust a brand, they are more likely to become loyal brand advocates....
Marketers spend most of their day talking about their brand, writing about their brand, or brainstorming new ways to share their brand with the world....
Customer experience is a main driver of modern retail strategy. As technology evolves and the eCommerce space continues to change, customers expect better experiences in...
The omnichannel customer experience is an elusive goal that retailers have been chasing for years. The idea behind omnichannel is that by seamlessly connecting the customer journey between...
We’ve written before about how to handle negative reviews effectively. But did you know that negative reviews can actually be a positive thing, and even necessary for a...
In the digital age, with increased concerns around customer privacy and data security, retailers have to work harder than ever to earn consumers’ trust. But the challenge is worth...
The customer feedback loop is a strategy for constant product and process improvement based on users’ opinions and suggestions. This closed feedback loop involves four...
“Content is king.” We’ve all heard it, and it’s especially true in today’s retail environment. User-generated content (UGC) has become a staple on most eCommerce...
A negative customer review can be a tough pill to swallow. It’s never easy to hear feedback that’s critical or unflattering; and when someone says something negative about your brand, it’s natural to feel defensive. However,...
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