The customer feedback loop is a strategy for constant product and process improvement based on users’ opinions and suggestions. This closed feedback loop involves four...
“Content is king.” We’ve all heard it, and it’s especially true in today’s retail environment. User-generated content (UGC) has become a staple on most eCommerce...
Trust is everything when it comes to your customers. Gaining your customers’ trust is a natural part of retail in a brick-and-mortar store, but there’s...
Asking your customers for reviews can be tricky. How should I ask? What details should I ask for? Many factors play into this process, but there is...
Holiday shopping is just around the corner. You’ve made your holiday marketing plan and checked it twice—nixed those strategies that were naughty and kept the ones that...
With Halloween right around the corner, it’s time to acknowledge how scary fake reviews can be for your eCommerce business. You know those reviews that are so...
A negative customer review can be a tough pill to swallow. It’s never easy to hear feedback that’s critical or unflattering; and when someone says something negative about your brand, it’s natural to feel defensive. However,...
Shoppers use their smart phones both in store and at home to help answer questions that pop up while making a purchase decision such as—“What’s the...
Search engines are not only looking for what you say about your brand but also what other people are saying about your brand. Nearly half of consumers research products on...
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