Marketers spend most of their day talking about their brand, writing about their brand, or brainstorming new ways to share their brand with the world. But perhaps one of the most powerful tools in the quest to build a brand is the empowered customer. Customers who had a positive experience with your brand and are given the tools to share that experience are invaluable. Below, we’ve outlined the three best ways to empower your customers to become brand advocates:
Make their voices heard
Give customers a platform to share their thoughts and experiences. Ratings and reviews on products, posting questions or answers- these give customers a way to share their opinions and also help other customers reach a purchasing decision. Bonus: this type of user-generated content boosts your site’s SEO and improves the likelihood of future customers discovering your products.
Reward them for their loyalty
Loyalty programs are an effective way to encourage repeat customers and let customers know they are valued. Reward customers for their purchases or for leaving a review. Provide extra loyalty points that they can redeem towards a future purchase or other perk. With Revere, you can set up unique badges to identify who is leaving a review or writing a question or answer. This makes it easy to highlight your top contributors or repeat customers and reward them.
Show your appreciation
When customers post about your products on social media or leave a review on your site, show some gratitude for their engagement. Share their posts, send them a thank you email, let them know you enjoy their feedback. This will make them more likely to do so again in the future and also encourages engagement.
Your customers are your best asset when it comes to selling your products. Keep them engaged and empowered to champion your brand.
Customers are looking for social proof when they shop online, and they want the ability to “try before they buy.” Ratings and reviews allow them to do just that, giving them the confidence to make a purchase. To learn more about how integrating ratings and reviews on your site can help you increase conversions by up to 190%, schedule a demo of Revere today and get started.
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