“Numbers don’t lie.”
We’ve heard it before, but is your eCommerce team tracking all the numbers they should be? Evaluating the success of your eCommerce strategy requires certain metrics, and with Revere’s Reporting Intelligence, those metrics are readily available and easy to track.
Here are the four KPIs you need to monitor when it comes to ratings and reviews:
Customer Sentiment
The largest advantage of ratings and reviews is the ability to gauge how your customers feel about your products. Revere’s engagement reports allow you to take a deeper dive into what your customers are saying, as well as the distribution of user-generated content across your products. Brands can then turn these AI-enhanced insights into actionable strategies for improving the customer experience. Unhappy customers could point to problems with your website or even issues in your supply chain.
Review Engagement
This metric provides a quick look at how many of your customers are actually leaving product reviews. If review engagement is low, your team can implement strategies to boost participation among your customers.
Score Distribution
In Revere’s reporting dashboard, you can immediately see which products are rated highest and lowest on your site. With Reporting Intelligence, you can also see what percentage of products have one through five-star ratings. This provides a snapshot of customer sentiment and also allows your team to address potential customer service issues with low-rated products.
Impact on Revenue
Ultimately, the end goal of reviews is to increase conversions and drive sales. With Revere revenue reports, you can see exactly how your reviews are impacting your bottom line. As customers interact with your site, Revere captures transactions and allows you to view the Revere influence on several key performance metrics, including what Revere channels are providing incremental value and which Revere elements are converting the best.
Don’t let your efforts to implement UGC on your site go to waste. Make sure you are tracking their success from the start. With Revere, you’re in control of your ratings and reviews, Q&A, moderation, and reporting. The data is yours to analyze and export to your other business tools. Revere gives you the tools to communicate effectively with consumers, building a loyal base of repeat customers and brand advocates. Get started today to discover how integrating ratings and reviews can help increase conversions and overall revenue on your eCommerce site.
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