They say, for retailers, the holiday season begins in July. It takes about 5 months for brick-and-mortar and eCommerce businesses alike to prepare for the...
The omnichannel customer experience is an elusive goal that retailers have been chasing for years. The idea behind omnichannel is that by seamlessly connecting the customer journey between...
Shoppers use their smart phones both in store and at home to help answer questions that pop up while making a purchase decision such as—“What’s the...